Behind the Scenes at Polar Joe
Polar Joe recently released its new 12 Single Retailer Versa-Pack for the grocer industry.
What are the most compelling attributes of your product?
It's indisputable. Consumers want and understand the need for more protein. Polar Joe combines 21 grams of premium protein in unbelievably delicious Cold Brew coffee and Matcha Latte flavours. With the new 12 Single Retailer Versa-Pack, we have made it even easier for retailers and consumers to try the 5-star flavour of Polar Joe at retailers nationwide. Sold as a full box of 12 single servings or opened for sale of individual singles, the Polar Joe 12 Single Retailer Versa-Pack offers consumers an easy way to try Polar Joe for the first time.
What makes your product stand out?
Polar Joe uses a premium New Zealand whey isolate protein in premium coffee to make an instant, on-the-go, protein-infused cold brew. Unlike the common complaints of other protein drinks, Polar Joe isn’t clumpy, chalky, or terrible-tasting. Every Polar Joe serving can be prepared in under 30 seconds and tastes like your favourite cold brew coffee with the added benefit of 21 grams of protein which is virtually undetectable in taste or texture.
How is the product supported to promote consumer awareness and drive retail sell-through?
Polar Joe is sold at gyms, fitness studios, outdoor retailers, and boutique grocers across North America. Polar Joe also has a robust social media presence and offers a wide variety of in-store sampling opportunities and retailer incentive programs including ‘Share the Bear’ and their wildly popular ‘Bet You a Buck’ program.
What impact does your product have on overall performance?
Consumers have grown tired of unpalatable, ready to drink “coffee flavoured” protein offerings. Polar Joe is different. Polar Joe’s under 30 second, quick shake preparation delivers 21 grams of protein, perfect for anyone looking to meet daily protein goals: on-the-go moms and dads, athletes, and seniors who want the convenience of an at-home protein drink without a stack of plastic bottle waste. And, since Polar Joe Cold Brew is packed with 110 mg of caffeine, you still get your morning coffee boost or afternoon pick-me-up.
Looking ahead, how do you plan to build on the performance of this product?
Now available in both Polar Joe Classic Cold Brew and Matcha Latte flavours, the Polar Joe 12 Single Retailer Versa-Pack is the perfect platform to allow consumers the opportunity to try Polar Joe at a single serving, low price point level as an introduction to larger bag offerings, the entire array of Polar Joe flavours, and the benefits of meeting their daily protein goals.
How does your product stand out when it comes to packaging innovation?
Protein shelves are filled with unappealing, wasteful plastic tubs, large bags, and other expensive offerings. The Polar Joe 12 Single Retailer Versa-Pack offers retailers selling flexibility in two ways. With the 12 Single Retailer Versa-Pack, consumers have the convenience of a full box, a 12 pack of single servings. Or, the box may be easily opened and structured to allow one at a time single sales-like a box of KIND Bars- while clearly demonstrating the core value proposition of high protein, easy preparation, and great taste offered by Polar Joe products.
If you are a retailer interested in selling Polar Joe products, please don't hesitate to reach out to us at cs@polarjoe.com.